Instinctive Approach to KPI

The importance of KPI is well-known. The traditional KPI approach, however, is based on digitalization, because the current world is the Industrial Society and it is product-centric. Therefore, traditional KPI has been evaluated based on an interval scale. In other words, it is evacuated based on the current computing of 0–1 basis. But as the fact that the word “VUCA (Volatility, Uncertainty, Complexity and Ambiguity” is getting wide attention these days, our traditional digital approach, i.e., “Discrete Mathematics” approach is rapidly losing its effectiveness. Another approach which we need to overcome these problems is “Continuous Mathematics” approach, because the Real World is “Analog”. As the real world is continuously changing, and we cannot predict the future, the approach to overcome this difficulty we have is nothing else other than instinct. Thus, we developed an instinct support tool, which can help instinct make strategic decisions, by combining Mahalanobis Distance and pattern.