Conclusions

As discussed throughout the chapters of this volume, crowdfunding serves as a versatile tool to address the emerging challenges tied to sustainability and the transition toward a circular economy within enterprises. The essential premise is that businesses should not merely see crowdfunding as a fundraising mechanism, but as a multifaceted instrument capable of fostering collaborative product design between supply chain actors and, most importantly, end-users. The chapter suggests that crowdfunding can also be seen as a tool that facilitates feedback collection and garners comments, engenders a community of active supporters who believe in the company's values and its commitment to sustainability, and supports business model change.