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The chapter examines the challenges and techniques for incorporating social media data into NVivo. NVivo allows three types of social media data to be used in the program: Twitter, Facebook and YouTube data. The chapter shows how this data can be imported into the program using the add-on NCapture. This tool facilitates the import to either textual formats (PDF) or database formats (matrices). Next, the chapter illustrates how the social media data can be coded and queried.

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Using Social Media in NVivo

  • 章节

  • 出版模式：

    开放获取

  • 发表日期：

    2025年

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  • Dimitri Mortelmans

摘要

The chapter examines the challenges and techniques for incorporating social media data into NVivo. NVivo allows three types of social media data to be used in the program: Twitter, Facebook and YouTube data. The chapter shows how this data can be imported into the program using the add-on NCapture. This tool facilitates the import to either textual formats (PDF) or database formats (matrices). Next, the chapter illustrates how the social media data can be coded and queried.