Expanding NVivo’s utility to multimedia materials, this chapter explores methods for coding and analysing photos, sound, and video files. The chapter details how NVivo supports integrating multimedia data into qualitative research, enhancing a textual analysis with visual and auditory dimensions. The chapter shows the similarities between textual analysis and media-type analysis and how similar but also different tools aid visual and auditory material in NVivo. Both coding principles and query possibilities are illustrated.