This Chapter explores distribution channels and their role in the international tourism industry. It begins with a definition of the role of distribution channels in the tourism industry. The chapter then outlines the benefits of using marketing intermediaries (the middlemen who sell offerings within the tourism industry). Further, it explains the concepts of commission and horizontal integration. The chapter then focuses on the activities of key marketing intermediaries such as the tour operator, the travel agent, and the online travel retailer. Next, the various direct intermediaries such as the multi-media kiosks, video conferencing, virtual reality, and global distribution systems are discussed. This technology is changing the role of distribution channels in the industry. The chapter concludes with a discussion of the factors that influence the selection of an appropriate distribution channel. The chapter’s in-depth case study applies the principles of distribution (or place) to Reality Tours and Travel: Slum Tours, in Mumbai, India.