This chapter discusses the communication methods that are used to promote tourism and hospitality offerings. Marketers must communicate these offerings to consumers (including the travel trade). Promotion is used to communicate information about offerings to target markets. The chapter begins by explaining the relationship between promotion and marketing communications. Next, each of the seven stages of the promotional campaign, from determining the marketing objectives through to assessing the impact of the promotional techniques are discussed. Further, this chapter presents the concepts of integrated marketing communications (which involves the use of the promotional tools in combination with each other), convergence, and below-, above-, and through-the-line marketing. In the second half of the chapter, the role of advertising, which is considered to be the most dominant tool of the promotions mix is discussed. Major advertising decisions such as assigning objectives and a budget, designing, and evaluating an advertisement, and selecting various types of media are considered. Finally, the role of media agencies in tourism and hospitality marketing is discussed. The chapter’s in-depth case study examines the principles of marketing communication and advertising in the context of Matchbox Hostel, a backpacker hostel located in Singapore.