Why Be Moral?

In the realm of moral philosophy, there are two distinct but interrelated projects that address fundamental aspects of morality. The first project delves into the nature of moral obligations, exploring the specific demands morality places upon us and the rationale behind these specific demands. This area of inquiry, known as the justification of the contents of morality, seeks to understand and justify the particular principles that constitute moral guidance. The second project, conversely, focuses on the compelling reasons behind moral bindingness. It grapples with the question of why individuals should adhere to moral demands, addressing the broader issue of moral motivation and obligation. This is referred to as the prevalence of morality. The central question here, Why be moral?, probes the reasons and justifications for acting in accordance with moral principles.