The Road Ahead—Integration of Behavioral Economics and Environmental Sustainability

This chapter explores the future prospects of integrating behavioral economics with environmental sustainability, focusing on “The Road Ahead.” The chapter elucidates behavioral economics, delving into the impact of cognitive biases, nudges, and ethical considerations on decision-making pertaining to the environment. Bibliometric analysis is conducted to identify the present trends as well as future avenues in the area of behavioral economics and environmental sustainability and thus offers valuable insights into the patterns of publication, contributions made by authors, and the emergence of new themes within the realm of this interdisciplinary discipline. The examination of social dynamics, namely the influence of peers and adherence to social norms, is undertaken to understand their impact on the adoption and maintenance of sustainable behaviors. The chapter also explores the emerging themes in the area of integration of behavioral economics and environmental sustainability. The identification of limitations in the study and the exploration of potential areas for future study provide valuable insights for advancing the promotion of a sustainable and environmentally conscious society.