Perception About Qualitative Research Inquiry Among Researchers

The proposed paper examines the perception of researchers in management education for qualitative research inquiry. The primary data (n = 99) has been collected through descriptive survey questionnaires from researchers engaged in qualitative and quantitative methods. A theoretical saturation has been used to capture holistic responses. ATLAS.ti 23, a computer-assisted qualitative data analysis software (CAQDAS), has been used to analyse the descriptive data employing inductive thematic and qualitative content analysis. The emerging themes are resource crunch, research methodology & design challenges, and writing & interpretation challenges, demonstrating a significant perceptual distinction between male and female researchers in management education. Themes have been shown using Sankey diagram visualisation, networks, and screenshots in order of significance. Emerged themes offer space for research institutions, faculty, research guides, researchers, and consultants to change the perception towards qualitative research and develop a positive research environment. Further, researchers can make hypotheses from emerging themes and conduct quantitative research with a large sample size to generalise the concept. The study has practical implications for mixed-method research which can be used to generalize the phenomenon.