E-Commerce Platforms Extend Beyond Selling. A Case Study on India

E-commerce is the buying and selling of goods and services via the Internet. People shop online. E-commerce websites benefit both shoppers and merchants. So, they benefit from being able to buy goods and services cheaper than local businesses or shopping malls. Nowadays, everything is bought online, saving time, money, and energy, and the products are customized, i.e. manufactured to the customer's specifications. All you need is a Smartphone to order. The best aspect is that these places are open 24/7. Anyone can shop at any time. Our research shows that perceived utility positively impacts online shopping intentions. Convenience is considered to boost internet shopping motivation. Reliability influences online shopping intent positively. Affordability influences people's propensity to shop online. Product availability influences the urge to shop online.