Impact of Influencer Marketing Through Instagram Among Youth: A Study

In the era of digital marketing Influencer marketing became a trending technique for the brands. From the use of a celebrity to an influencer, marketing techniques are getting more advanced and different every day. Nowadays Instagram is a very common and effective platform for influencers to do influencer marketing. Social media has developed into a widely used tool for businesses to establish their brands. Influencer marketing is an emerging field that has shown to be a successful means of engaging youth on social media. Here, businesses hire social media celebrities to leverage their sizable fan bases to advertise goods and services on their behalf. Although influencer marketing is associated with word-of-mouth marketing, it does not have a theoretical basis in the academic discussion. This study attempts to evaluate the impact of Influencer Marketing through Instagram among youth. This study also found the different factors which affects the Influencer marketing among youth and how it affects different genders through Instagram.