Scaling UX-AI Products: CFA and PLS-SEM Comparison

Since their appearance, artificial intelligence (AI) products have been increasingly integrated into our daily life and today they are becoming an ever more pervasive reality. However, our positive expectations often exceed the current potential performance of AI products, causing disappointment and frustration. Starting from this consideration and taking smart speakers as an example, this work uses a new scale validation to evaluate the user experience with AI infused products. The work compares the results of a three-order model from the perspectives of Partial Least Squares-Structural Equation Modeling and the confirmatory approach.