Contextual Analysis of Google Trends in Identifying the Interest in Artificial Intelligence

Artificial intelligence (AI) is one of the breakthrough technologies that will determine the future for several decades, since it allows replacing routine human labor when processing large amounts of data and it is believed it will provide more accurate information when making decisions. There is a high demand for the use of artificial intelligence in industrial production and business. The purpose of this contribution is to identify interest in the topic of artificial intelligence and its application in industrial production and business around the world. Based on the concept of geomarketing and the popular Google Trends tool, the author conducts a multi-level analysis of interest directly in the term «artificial intelligence» and related concepts, which allows expanding the scope of understanding the demand for artificial intelligence technologies around the world. The author used the advanced artificial intelligence tool ChatGPT to select keywords, which made it possible to cover 71 concepts and areas of application in the industrial production and business. The results obtained show growing interest in the topic of artificial intelligence from rapidly developing countries in Asia and Africa, which are often the leaders of interest in their request groups. This conclusion seems somewhat unexpected, but is explained, in our opinion, by the urgent need not only for own developments (as in China, India), but also by the high interest in the implementation of technologies in the industrial production and business in other countries of Asia and Africa.