Cultural Interactive Samara

The research objectives are to raise awareness of young people and guests of the city through the «geocontent» showing tourist routes of the Samara region, create a targeted information resource to highlight the city’s cultural policy, perform educational functions, promote cultural products and seek appropriate charitable/sponsorship support based on interaction with the main players in the media space of the Samara urban district and broad connection of the subjects of the independent cultural sector. The project «Interactive Samara» was created so the areas of possible results are the following: providing access of the city citizens to the cultural heritage of Samara, providing tourist attractiveness of cultural institutions and attractions, creation of an information base for an educational resource on local, increasing the attractiveness of stationary stops in the city. The obtained results are undoubtedly valuable in practice and allow the implementation of science-based measures to achieve maximum continuity, safety, flexibility and productivity, which can be realized only at the appropriate level of their integrated and final direction.