Networking as a Modern Approach to Managing Business Development in the Digital Era

The contribution investigates the networking process from the point of view of its importance for managing business development at the present stage of the general digitalization of business processes. The types and directions of networking that determine its essence and ultimate goal have been studied. The relationship between digital technologies for managing business development and networking, which is a relevant tool for modern management, is noted. The most key digital platforms for business networking are identified, the use of which makes it possible to obtain the highest results from the use of networking as an approach to managing the business development. The importance of developing business networking strategies is revealed and the main ones are analyzed. The need for careful planning of goals and sequence of actions within the framework of business networking is noted. The contribution of foreign and domestic theorists and business practitioners to the study of business networking issues is considered.