Searching for an Optimal Digital Transformation Strategy for the Next Information Revolution

In the context of long-term discussions around the digital transformation, the uncertainty of terminology and its complex nature, large companies are faced with an urgent task of finding an optimal strategy for effectively adapting to the changing digital landscape on the verge of widespread adoption of artificial intelligence technologies and other breakthrough ideas for the application of digital technologies. Digital transformation leaders, along with C-suite executives, are becoming key decision makers as they face current challenges of implementing both evolutionary and disruptive changes. We propose an approach based on analysis of data from leading consulting companies and research results from various industries, highlighting a clear list of elements of digital transformation. In this contribution we make an attempt to identify general principles of the digital transformation and reveal some prospects for using them in building an optimal digital transformation strategy of companies.