Dominant of Digital Transformation of Strategic Management

The contribution outlines dominant economic transformations and key stages of creating digital technologies for strategic management, the possibility of overcoming the digital transformation, which leads to the innovative development of strategic enterprise management. The purpose of the study was to determine the dominant transformation of strategic management. The authors analyze the process of strategic management of modern companies, options for applying various types of strategies depending on the current situation. The process of developing a digital strategy is considered, the influence of macroeconomic processes on the company’s activities is analyzed, and directions for further development in the context of digital transformation are determined. Theoretical research methods were used: content analysis, modeling method, synthesis, analogy method. The study revealed that the management model makes business more efficient and determines the main advantages of the process approach: stability and predictability of results, their compliance with quality standards; organization of the system in business processes; price drop; increasing productivity and profitability; coordinated interaction of structural units, no need to involve management in solving current problems; management flexibility and simplified analysis (all indicators of business processes are transparent, it is easy to identify weaknesses and understand how to neutralize them).