Knowledge System in Logistics to Improve the Efficiency of Enterprises’ Commercial Activities

The paper justifies the need to apply the logistics knowledge system to the commercial activities of market entities in order to increase their efficiency. The modern market is characterized by variability. Therefore, companies have to operate under conditions of uncertainty and risks that lead them to search for new knowledge to improve efficiency of their activities. Logistics has a huge potential to reduce costs and improve the customer service quality. Current trends in logistics development and supply chain management lead to the situation when a knowledge system is being transformed towards digitalization of flow processes management driven by creating a common information area, which is capable to neutralize the problems of cross-functional and inter-organizational integration and coordination. At the same time, trends of green logistics are gaining popularity. The advantages of its use at enterprise’s commercial activities are also summarized in this work. They are waste-free production, duration extension of machinery and equipment service due to repair and reuse, introduction of resource-saving processes and technologies while operating stock movement in supply chains, and others. In addition, the authors place the emphasis on the process of reverse logistics strategies in order to justify the sources of efficiency for market entities in their commercial activities.