Managing Organizations in the Context of Digital Transformation: Digital Twins and Ecosystems

The contribution investigates the digital transformation of business through the practical application of digital products to form an effective business management ecosystem using aggregated twins with minimal error. It was shown that the foundation of digital transformation is the presence of the basic components of success, including the involved leadership and CEO-management, outsourcing – team with the involvement of talents and specialists, digital transformation strategy based on digital platforms, twins and algorithms of business processes, step-by-step monitoring with a system of staff motivation, the use of service technologies and the creation of a unified ecosystem. On the example of the banking sector it was shown that the key solutions are digital channels with an extended list of applications (personal cabinets of users, employees), creation of operational front-office on the basis of digital products. The enterprise of PJSC «Sibur» was considered, where the introduction of digital twins into the existing Data Drive project was proposed, which will strengthen the digital transformation of this business, provide accelerated management decision-making based on an effective ecosystem of digital products.