Digital Transformation of the Real Estate Development Market: Example of the USA

The objectives of this study are to conduct a comprehensive analysis of trends in the real estate development market, namely the trends of digital transformation using the example of US markets. The contribution investigates the main aspects and development stages of companies during the crisis in the United States. The work offers the authors’ vision of the situation in the US real estate market, analyzes its development, the development of digital transformation, the impact of digitalization, ways to overcome crises. The authors also analyze relations between the development market and the state of the economy, the reactions of development companies to crises, and provide ways for development companies to overcome these crises. The impact of digitalization on the development market is assessed, and an assessment is given of how innovative products introduced through digitalization have an impact on development. The process of digital transformation of the development market is also analyzed, namely, the key impact of digital transformation on key indicators of the development activities.