Change Management in Contemporary Market Conditions

Today we live in a world of change. This is a big challenge for companies that they are trying to solve. The purpose of this work is to develop and substantiate management decisions on the implementation of changes in the activities of companies on the example of a tower organization. To achieve this goal, the authors of this research tried to solve a number of relevant tasks. At the first research stage, the authors studied the concept, essence and reasons for changes in the activities of companies, identified and described the main factors influencing the effectiveness of changes, and considered the main models of change management. A comparative analysis of the models was carried out, identifying advantages and disadvantages, and the degree of their applicability for Russian realities was also assessed. This work is also an attempt to analyze current and potential changes in the organizations, develop measures to implement changes in the considered company based on the analysis of the external and internal environment and to evaluate the economic efficiency of proposed activities.