Global recognition of the importance of responsible tourism and its benefits, which can be enjoyed by all, both now and in the future, without detriment to communities and the environment, is growing. While tourism is a major component of the Scottish economy, it also contributes to climate change through associated greenhouse gas emissions. Heritage and cultural tourism contributes to making better places for people to live in, and better places for people to visit, whilst contributing significantly to Scotland’s green recovery from the pandemic and its transition to net zero and a climate-resilient society, when responsible tourism principles are at the heart of decision making. Historic Environment Scotland (HES), Scotland’s lead public body for the historic environment and largest operator of paid-for visitor attractions published its HES Responsible Tourism Framework in March 2023, determining how the organisation will adopt responsible tourism principles to transform its approach to tourism operations, equally respecting the needs of local communities, visitors, the environment, and of the cultural heritage itself. In 2019, HES obtained funding to deliver a pilot project at Doune Castle, alongside which the Framework has been developed. The castle was chosen as a case study as it, and the village it is located in, has experienced pressure through increased footfall following its appearance on the hit TV series ‘Outlander’. This paper presents how the HES Responsible Tourism Framework has been applied at Doune Castle, supporting the transformation of heritage and cultural tourism to the site to a more responsible model.