Reconciling the Sustainable Consumer Behavior Dimensions: The Lack Luster of Vegan Leather in the Luxury and Fashion Industry

As different challenges pertaining to producers, designers, and manufacturers were discussed in the previous chapters, the current chapter highlights the different consumer behavior dimensions pertaining to the luxury industry, including consumer-oriented goals and perceptions in sustainability, luxury, and fashion of vegan alternatives for leather. As luxury consumption may differ between vegans and non-vegans, separate distinctions of product-wise material categorizations (sustainable, non-sustainable, luxury, fashion) are identified and assigned to them. Furthermore, the chapter assesses how vegan leather lags behind in its appeal for luxury consumers when compared with conventional leather and where the divergence and convergence are necessary for brands to be able to innovate and find a place for vegan alternatives in the luxury industry.