Smart Tourism and Platforms. Italia.It, the Italian Tourism Digital Hub

Digital technologies have become a fundamental part of daily life, with the tourism industry consistently at the forefront of adopting new technological advancements and platforms. Smart tourism is essential for the industry's development, as it significantly leverages these platforms to enhance tourism services. The research explores smart tourism’s transformative potential, emphasising platform-mediated tourism's impact. It examines the platform “Italia.it”, the Tourism Digital Hub, promoted by the Italian government. The case study highlights the extensive implications and opportunities when governments create appropriate framework conditions for the digital transformation of tourism business models and the wider tourism ecosystem.