Examining the Role of Business Resilience and Digital Transformation Intention on Business Model Innovation in Post-Pandemic Era

Drawing on the intensive literature on Business Resilience and Business model innovation, the purpose of this chapter is to propose a conceptual framework examining the effect of value co-creation and firm resource integration capabilities in transforming business model innovation. Various databases were searched for identifying the literatures on the proposed variable to understand their role in business model innovation. Further, data for pilot testing were collected from goods and service-based micro, small, and medium enterprises (MSME) in India. The literature review and the pilot study findings revealed that value co-creation and resource integration mechanism plays a significant role in business model innovation. Besides, digital transformation intention has a moderating role in the process. In addition, business resilience moderates the relationship between digital transformation intentions and business model innovation. The suggested framework on the basis of literature and the findings of pilot study proposes capabilities and practices that helps in business model innovation. This study is the first of its kind that has provided an in-depth analysis of the impact of business resilience on business model innovation. In addition, intentions for digital transformation have also been studied in the overall process.