Instagram is one of the social media platforms that is mostly used by users of various ages across the globe. In fact, the role of social media platforms itself is related to the e-business used by various companies from different fields. This research will raise the case that the Disney Walt Company dropped one of their legendary brand ambassadors Johnny Depp who played Captain Jack Sparrow in The Pirates of the Caribbean) while he is accused of domestic violence towards his ex-wife (Amber Heard) by his ex-wife in 2022 which was extensively discussed on Instagram. The purpose of this study is to find out the image of Disney and its relations with fans of the film played by Johnny Depp as Jack Sparrow. The method used in this study is qualitative research and uses netnography as a method. The analysis shows that from the hashtags on Instagram, fans of Johnny Depp want his career back as Jack Sparrow in the film The Pirates of the Caribbean. Although Disney has apologized to Johnny Depp, he still does not want to return as Jack Sparrow. It can be stated that Disney has lost Captain Jack Sparrow’s fans who were mostly fans of Depp.