Scholarlink

TikTok is one of the most active social media users in Indonesia. TikTok is one of the social media for carrying out environmental social movement campaigns. One of them is the Pandawara Group which invites the public to participate in protecting the environment through online media. This study aims to find out how the TikTok application can be used as a medium in spreading messages to audiences to protect their environment through Pandawara Group content. The method used in this study is a qualitative content analysis method. The results of this study indicate that TikTok's social media involvement can affect the effectiveness of environmental social movement campaigns. So, the current use of TikTok can be used to increase awareness of social issues, especially environmental issues more broadly by various parties.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

TikTok as a Platform to Address the Environmental Issue in Indonesia: Content Analysis of Pandawara

  • 章节

  • 发表日期：

    2025年

查看全文
  • Irmawan Rahyadi,
  • Fithrotul Kamilah,
  • Nadya Sistha Supriyanto

摘要

TikTok is one of the most active social media users in Indonesia. TikTok is one of the social media for carrying out environmental social movement campaigns. One of them is the Pandawara Group which invites the public to participate in protecting the environment through online media. This study aims to find out how the TikTok application can be used as a medium in spreading messages to audiences to protect their environment through Pandawara Group content. The method used in this study is a qualitative content analysis method. The results of this study indicate that TikTok's social media involvement can affect the effectiveness of environmental social movement campaigns. So, the current use of TikTok can be used to increase awareness of social issues, especially environmental issues more broadly by various parties.