Systematic Literature Review: Combining Foodscape and Touristcape for International Tourism Marketing in Singapore and Batam
摘要
Batam, located in Indonesia, borders directly with Singapore and Malaysia due to its strategic location on an international route. This allows Batam to collaborate with surrounding countries to develop its food and tourism industry, which in turn contributes to the country's economy. This research aims to analyze the development of international tourism in Batam and Singapore through a systematic literature review, focusing on the combination of foodscape and touristscape. The qualitative research method utilizes a library research approach with a systematic literature review (SLR) using VOS Viewer. The results show that international tourism in Batam is one of the largest promising markets in Indonesia, leading the government to seriously develop tourism. Indonesia has won many awards in the realm of world tourist destinations and has potential tourist destinations for halal tourism, including in the city of Batam.