Understanding Consumers Preferences for Organic Eggs with Organic Plus Attributes

Organic Plus attributes enhance the sustainability of organic products and set them apart from conventional organic ones. These attributes appear to be well-received by organic consumers. However, there is a lack of research on consumer preferences for Organic Plus attributes, leading to gaps in our understanding of the characteristics of consumers who favor products with these attributes. To address this gap in knowledge, the current study aims to explore various types of Organic Plus attributes and determine how psychological, socio-demographic, and contextual factors influence the purchasing choices of organic consumers. Enhancing our knowledge of consumer preferences for Organic Plus attributes, along with understanding the associated psychological and socio-demographic characteristics, can provide valuable insights for more targeted marketing strategies tailored to specific consumer profiles.