Literature Review

This chapter presents a comprehensive literature review on electric mobility, focusing on the examination of current marketing and consumer research in the field. It provides an overview of the latest technologies and advancements in electric mobility, highlighting key innovations. The chapter delves into consumers' perceptions and the barriers to adopting electric vehicles (EVs), offering insights into the challenges faced by potential users. The chapter also reviews policy and regulatory frameworks designed to promote electric mobility, analyzing their effectiveness and impact. Additionally, it discusses the crucial role of innovative aspects (e.g., lithium batteries) that drive the advancement of electric mobility. This review offers a foundational understanding of the multifaceted landscape of electric mobility.