Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0

Industry 4.0 or the fourth industrial revolution is an era of industrialization where human works with AI-enabled machines (Acikgoz et al., 2023, 2024; Stylos, 2023). In the fourth industrial revolution, there is an interconnection between the virtual and physical world and companies have connected their products and processes to achieve higher value for their customers. Technological advancement in Industry has disrupted almost every industry including the tourism and hospitality industry.