Responsible Tourism as a Vehicle to Achieving the SDGs

This chapter aims to analyse how responsible tourism marketing and management can aid in achieving the United Nations Sustainable Development Goals (SDGs), through the adoption of responsible destination marketing management and marketing approaches. Adopting a case study approach, the chapter offers meaningful insights into the critical role the SDGs play to employ the principles of contemporary responsible tourism marketing and management. Thus, reducing the potential for tourism to affect irreparable environmental, economic and socio-cultural damage to destinations and utilising tourism as a force for good to empower its communities, create economic stability and protect its natural environments. Finally, it will also explore the potential link that adopting the SDGs as part of responsible tourism marketing and management has upon increasing destination resilience.