What Measurement Scales for Assessing e-reputation? A Systematic Literature Review

The e-reputation of companies is attracting significant attention among researchers in the field of management sciences. Its analysis and measurement rely on the Internet that allows any user wishing to express their opinion to become a stakeholder involved in shaping a company’s reputation. However, researchers often overlook the online dimension when developing measurement scales for e-reputation. This study aims to address this specific issue by conducting a systematic literature review to identify what is known and unknown in the current literature. The findings highlight the originality of two studies that incorporate the online dimension into their scales, enabling the measurement of e-reputation. These studies provide researchers with the opportunity to adapt existing measurement scales to the context of digital social networks and allow managers to assess their e-reputation. This paper also underscores the lack of studies specifically focused on e-reputation measurement. Therefore, there is a need for further research in this domain to fill this gap and gain a comprehensive understanding of methods for evaluating e-reputation.