Trust as a Catalyzer of Political Marketing: From Dichotomy to Confluence

Trust in marketing is essential for brands to build relationships with their consumers and to ensure their success. This paper will explore the role of trust in politics, analyze key factors of trust and the correlation between trust and vote. Loyalty, engagement, and perception are the essential incubators of the voting decision, by understanding how trust is formed in the marketing arena, political parties in Morocco can be better equipped to create successful and long-lasting relationships with their consumers and increase voting decision.