Modeling Moroccan Consumer Behavior: An Empirical Approach

Final demand, particularly household consumption, is considered as one of the stimulators of economic activity. This study, aims to model the behavior of the Moroccan consumer through the Stone and Greay model. We based on the National Survey on Household Consumption and Expenditure 2013/2014 conducted by the High Commission for Planning to estimate the coefficients of the model. We find that Moroccan consumers respond to changes in income more than to changes in price. This suggests that income policies may be more effective in influencing the consumption process than price policies.