Systematic Literature Reviews in Political Marketing: Behavior, Influence, and Trust in the Era of Big Data and Artificial Intelligence

In contemporary political marketing, the strategic application of marketing concepts and techniques is crucial for shaping public opinion and influencing voter behavior. Building and maintaining trust through effective marketing strategies plays a vital role in political success. The field of political marketing has evolved significantly with the advent of digital technology, particularly with the integration of artificial intelligence (AI) and big data techniques. These tools provide opportunities to understand voter behavior, predict trends, and create targeted campaign strategies. By applying AI and big data, political campaigns can make data-driven decisions and establish personalized connections with voters. However, it is important to address issues of regulation, transparency, and ethics to ensure responsible use of technology in politics.