Integration of Artificial Intelligence in Neuromarketing: Ethical and Regulatory Implications

The integration of artificial intelligence (AI) into the field of neuromarketing represents a significant advancement, enabling businesses to understand and influence consumer behavior. However, this convergence raises important ethical and regulatory concerns. AI-based neuromarketing techniques have the potential to compromise individuals’ privacy, manipulate their emotions and purchasing decisions, and raise questions about transparency and accountability among practitioners. It is crucial to establish robust ethical and regulatory frameworks to govern the use of AI in neuromarketing, ensuring respect for consumer rights, transparency in data collection and analysis practices, and accountability for businesses and researchers.