Making of Intimate Capitalism: From Cultrural Economy to Creative and Cultural Industries

This chapter conceptualises ‘intimate capitalism’. It develops the concept of ‘intimate capitalism’, which is a process wherein workers put all labour and work overtime as they feel intimate with the affective processes of production and work within a cultural setup. Intimate capitalism creates conditions where the market economy interacts with the objective and subjective realms of the everyday lives of people within intimate social, religious, and cultural contexts. Creative and cultural industries create conditions for the growth of ‘intimate capitalism’ in the name of the cultural economy.