Fajar Benua Group: Implementing RDHY in Indonesia

This chapter tells the story of Fajar Benua, an Indonesian group that provides innovative engineering solutions. The group already shared some of the core values of RenDanHeYi and, at the urging of its Chief Strategy Officer, decided to implement a new approach inspired by Haier’s experience. The case illustrates the introduction of the business model through pilot projects, aimed at testing the viability of the model before a comprehensive adoption. These pilot projects served as experimental platforms, allowing Fajar Benua to identify potential challenges, refine processes, and demonstrate the benefits of the new model on a smaller scale. This methodical approach helped in mitigating risks and building confidence among stakeholders. The chapter also emphasizes that simply aligning values is insufficient to drive change. It necessitates strong advocates for change who can overcome organizational inertia and break the status quo. The Chief Strategy Officer played a crucial role in this regard, acting as a catalyst for transformation and rallying support from different levels of the organization.