MAQE: Lessons for RDHY Adopters

What happens when you want to adopt a business model that you admire, but you start by importing only a part of it? This chapter tells the story of MAQE, a Thai software company specializing in digital commerce, and their implementation of the RDHY model. Initially, their adoption of the model started on the wrong foot. However, quickly recognizing this misstep was crucial for making the necessary corrections and reorienting the implementation process. There are valuable lessons to be learned from mistakes, sometimes more than from successes. In this case, MAQE learned the importance of having a clear purpose to drive meaningful change. Change, in and of itself, holds little meaning without a goal to guide the transformation process. Understanding this principle was pivotal for MAQE, enabling them to align their efforts with the core values of RDHY and ensuring that every aspect of the implementation was purpose-driven.