Conclusion

As we have seen in the previous chapters, the wine industry is made up of a wide melting pot of organizations in terms of their nature, functions and purposes. The case of the wine industry is of particular interest for several reasons. Firstly, its strong anchoring in tradition and history, both of the product itself and of the societies in which it was produced, is a heritage that has survived countless hostilities over the centuries. Thus, from the ancient civilizations of Mesopotamia and Egypt to its current presence around the world, the origins on which the brew was founded have remained remarkably well preserved to this day. In addition, this economic activity is mostly located in rural and agricultural areas. This is of particular relevance given the role that the service sector is now taking on with the advent of new technologies. Given the opportunities presented by the latter, activities essential to human well-being seem to take a back seat, or at least for some people. As a turning point to this reality, we can present the wine industry. Strongly rooted as an industrial sector, it is closely linked to the primary sector through winegrowers, as well as to the territories where these activities are located. At the same time, it has many links with various tertiary sectors, such as distribution, sales and even tourism. Indeed, the wine sector serves as a dynamizing element for rural areas, encouraging diversification in them and acting as a pole of attraction for investment and consumers, whether in the form of wine, history and culture lovers, or simply tourists in search of new experiences.