The Learning Organization as a Propeller of Innovation and Sustainability

In the prior chapters, we have delved into the concepts of innovation and sustainability in the wine industry, explaining the need for firms in this sector to be sustainable and the role that innovation plays on its achievement. We have also seen how the firm interacts with the environment in order to achieve that goal, and even some brief concepts regarding the configuration of businesses to be aligned toward innovation and sustainability have been presented. However, a profound reflection on the real set-up a firm needs both in terms of innovation and sustainability is needed, as staying on the surface would limit the application of all of the previously mentioned. However, we must warn that the aim of this chapter is not to specify in a deterministic way how firms in the wine sector should configure themselves. The following lines have to be interpreted as indications for those who want to initiate in the transformation of their wine-related businesses to improve their chances of improving sustainability via innovation. Consequently, we will provide certain indications, based on what has been exposed in previous chapters, so that practitioners and other professionals related to the industry have a starting point to introduce themselves in this adventure.