Developing Sustainable Business Strategies

In the prior chapter, we ended up by showing the dynamics of the integration between knowledge and sustainability. However, knowledge is just one of the many tools at the disposal of the wine sector to achieve sustainability. The different ways to act are taken up in the strategy of wineries. More specifically, strategic planning for sustainability is a critical process for businesses, even more in the wine industry given the impact it has on the environment and the considerable dependence existing on it. The most popular way to consider the need for sustainability in the strategy of a business is by the already presented triple bottom line proposed by (Elkington, Meas. Bus. Excell. 2:18–22, 1998), as it expands the traditional financial reports to include environmental and social performance. This approach allows to develop an integral strategy that considers all the aspects where a business affects as a consequence of the activity it develops. As it is also part of the analysis, formulation and implementation of a firm’s strategy, it is present in every phase that is required.