Introduction to Sustainable Management in the Wine Industry

Sustainable management in the sector of winemaking, despite being a relatively recent development, is deeply linked to the tradition of the sector, that has centuries of history (Da Silva Lopes et al, The changing and flexible nature of imitation and adulteration: The case of the global wine industry, 1850–1914. Business History Review, 94(2), 347–371, 2020), a tradition that has seen the art of winemaking evolve in response to the changing dynamics of our world, and has shaped the current practices of wine production, strengthening the relationship between humanity and wine, a relationship that has been both a source of artistic expression and a reflection of the environmental and societal contexts of each era (Forbes et al, Social sustainability in the global wine industry: Concepts and Cases. Palgrave MacMillan, 2020).