Manchersha B. Bilimoria, Defining the Contours of the Indian Foreign Film Market

This chapter delves into the pioneering role of the Indian film distributor Manchersha B. Bilimoria, a key figure in recognizing the potential of the foreign market and the Middle East for Indian cinema during the first half of the twentieth century. Collaborating with the Wadia brothers in establishing Wadia Movietone, Bilimoria played a crucial role in shaping the landscape of Indian film distribution. Through an exploration of his strategies and insights, the chapter provides a nuanced portrait of Bilimoria as an advocate for the development of overseas markets and sheds light on his unique perspective on the Middle East market. It also critiques the government and film industry’s failure to capitalize on international opportunities, as perceived by Bilimoria.