Chatbots powered by Generative Pre-trained Transformers (GPT) have emerged as a powerful tool in various domains, including customer satisfaction analysis. This work presents a preliminary literature review of the adoption of ChatGPT in the context of customer satisfaction. This preliminary work It examines existing research and literature reviews on the use of ChatGPT for customer satisfaction analysis with a focus on the methodologies and findings of sentiment analysis. Our review aims to provide insights into the effectiveness, challenges, and future directions of employing ChatGPT to enhance customer satisfaction analysis procedures. We also highlight research paths emphasized by fellow scholars.

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ChatGPT and Conversational AI in Customer Satisfaction: A Preliminary Literature Review

  • Elena Barzizza,
  • Nicolò Biasetton,
  • Luigi Salmaso

摘要

Chatbots powered by Generative Pre-trained Transformers (GPT) have emerged as a powerful tool in various domains, including customer satisfaction analysis. This work presents a preliminary literature review of the adoption of ChatGPT in the context of customer satisfaction. This preliminary work It examines existing research and literature reviews on the use of ChatGPT for customer satisfaction analysis with a focus on the methodologies and findings of sentiment analysis. Our review aims to provide insights into the effectiveness, challenges, and future directions of employing ChatGPT to enhance customer satisfaction analysis procedures. We also highlight research paths emphasized by fellow scholars.