Towards a Canvas for Defining and Structuring Analytics Projects

To utilize the potential provided by data & analytics and to aid in successful project implementation this paper describes the design of a holistic business-oriented canvas artifact. 15 secondary studies, entailing a total of 28 use cases, were analyzed in a case survey. Qualitative content analysis explored and structured analytics project characteristics. Expert interviews were used to validate the findings. The emergent canvas model consists of the seven dimensions (i) goal, (ii) output and value, (iii) method, (iv) resources and costs, (v) communication, (vi) stakeholders and organizational factors as well as (vii) external influences and risks of an analytics project.