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The paper deals with growing importance of digital advertising nowadays and with the inefficiencies that are linked to its measurement and use. It also deals with danger concerning the diffusion of artificial intelligence for consumers independence.

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Inefficiencies in Digital Advertising and the Threats of Artificial Intelligence

  • 会议论文

  • 发表日期：

    2025年

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  • Giorgio Tassinari

摘要

The paper deals with growing importance of digital advertising nowadays and with the inefficiencies that are linked to its measurement and use. It also deals with danger concerning the diffusion of artificial intelligence for consumers independence.