Pandora’s AI Box: The AI Tsunami Is Rolling In

While in 2022 hardly anybody has had AI on the watch list for marketing and sales, the boom has been initiated with GenAI and ChatGPT at the beginning of 2023. Still, major hurdles come along with the hype on AI: a lack of knowledge, a myriad of tools touch the corporate ground with distributed, dispersed databases. Beyond the hype, a profound conceptional understanding is missing, similar as fundamentals such as data strategy and data consolidation or systematic trainings for employees.