Let the MarTech Music Play … Development Phases of the MarTech Universe

While the market for MarTech applications has been growing with more than 7000% over the last years, some structures and strategies of the diverse range of market players can be distilled. A maturity assessment demonstrates the different experience levels companies work in … contrary to software vendors and providers. The results are stunning again: while many companies spend large amounts of budgets on the way to data-driven customer interaction, the overall maturity is still pretty low. The more know-how companies have been able to build up, the more they are familiar with processes and applications … the more time they have already spent on those topics and concepts… the more best-of-breed solutions are preferred versus all-in-one suite solutions.